Team structure:

Developing an ecotourism project in border areas in Kashmir that includes homestays, training of local stakeholders, liaison with district administration, the tourism department, travel and tour operators, and marketing of tourism destinations requires a dedicated and multi-skilled team.

Project Manager: An experienced project manager to lead the team, coordinate efforts, set goals, manage timelines, and ensure the successful implementation of the ecotourism project. Each location will need one Project Manager. The locations are: Machhal, Keran, Tangdhar (Kupwara District); Gurez (Bandipora District) and Uri (Baramulla District).
Post: 1

Community Development Specialist: This person will work closely with local communities, gain their support, and facilitate the establishment of homestays. They will also organize training programs to enhance the hospitality skills of the locals.
Posts: 3

Tourism Marketing and Promotion Expert: Responsible for developing marketing strategies to attract tourists to the region's ecotourism destinations. This includes creating online and offline marketing campaigns and collaborating with travel and tour operators.
Post: 1

Local Community Liaison: A person with a strong connection to the local communities who can act as a bridge between the project team and the residents, addressing concerns and ensuring local ownership of the project.
Posts: 3

Training Facilitator: To conduct training workshops for local stakeholders, including homestay hosts, tour guides, and other service providers, to enhance their skills and knowledge about sustainable tourism practices.
Experts: 5

Environmental Specialist: An expert in ecotourism and environmental conservation, who can ensure that the project adheres to sustainable practices and has minimal impact on the fragile ecosystems in the border areas.
Experts: 3

Government Liaison Officer: To liaise with the district administration, tourism department, and other relevant government agencies to obtain necessary permits, permissions, and support for the project.
Retired official: 1

Financial team: To manage the project's budget, financial planning, and reporting, ensuring that the funds are utilized efficiently and transparently, a financial team is needed. 

Tour Operator Coordinator: This person will collaborate with travel and tour operators to include ecotourism destinations in their itineraries and promote responsible tourism in the region. Based in Srinagar, Kashmir will coordinate the itinerary, travel, cabs, stay, food, sightseeing, shopping, and so on. 
Post: 1

Tourism Safety and Security Officer: To implement safety protocols and coordinate with local security forces to ensure the safety of tourists and team members, considering the sensitive nature of the border areas.
Post: 1

Cultural Heritage Expert: To ensure that tourism activities respect and promote the region's cultural heritage, offering immersive experiences for tourists while preserving local traditions.
Experts: 5

Social Media and Content Manager: Responsible for managing the project's online presence, social media platforms, and content creation to engage potential tourists and showcase the beauty of the ecotourism destinations.
A Team

Team collaboration, open communication, and a shared commitment to sustainability and community empowerment are vital for the success of the ecotourism project in border areas in Kashmir. The team will work in close cooperation with local communities, involving them in decision-making processes and ensuring that they benefit economically and socially from the project.

We need volunteers, interns, employees (as we afford to pay), friends, well-wishers, experts, academicians, others to help in our mission. 

Our mission

We're on a mission to change the way the border tourism market works. Rather than offering one service or another, we want to combine as many as possible and make our visitor's lives easy and carefree. Our goal is to match our travelers with the perfect experience that fit their tastes, needs, and budgets.

Our vision

We believe that with careful planning, strong partnerships, and a commitment to sustainable practices, ecotourism in the border areas can foster economic growth, preserve the region's natural and cultural heritage, and improve the livelihoods of local communities.

Our team will work collaboratively, respect local perspectives, and maintain a strong focus on sustainability throughout the project's development and execution. Local involvement and empowerment will be core principle, essential for the long-term success of our ecotourism initiative. CORE TEAM

Ajaz Rashid

Founder Director

Sabiya Rashid

Co Founder

Ayeesha Rashid

Co Founder

Bahar Rashid

Co Founder

Border Tourism

“Kashmir breathes within its locals and visitors alike with a pulse that they can sense, a heartbeat that they can feel and an expression that they can personify.”